General Baptist State Convention of North Carolina
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Since 1867
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General Baptist State Convention of NC
2016 Mid Year Session Photo Highlights
IS Your Church Branded?

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General Baptist State Convention of North Carolina Headquarters, Raleigh, NC

Dr. Nilous M. Avery II
President, Chair Executive Board

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Welcome members, visitors and guests to the online home of the General Baptist State Convention of North Carolina; GBSConline.org. While you are here it is our hope that you take note of our missions activity and support us in it.

The General Baptist State Convention dates its service of promoting “missions” and representing Baptists throughout North Carolina back to 1867, when a small band of free African-Americans, freedmen, ex-slaves and white ministers from the Baptist State Convention met to better promote the work of Evangelism and Kingdom Building. We were called at that time, the General Association of the Colored Baptist of North Carolina and we were formed to support the “Gospel ministry and to promote missions.”

The name of our organization has changed since 1867 but our core reason for being has remained the same; to support  the “Gospel ministry and to promote missions”, this is who we are.



Dr. Nilous M. Avery, II, President of the General Baptist State Convention of North Carolina

The English word mission comes from the Latin word for send. In each of the verses to be mentioned there is the concept of being sent. In Matthew 28:19, “…Go Ye”; Acts 1:8, “ye shall be witnesses unto me both in Jerusalem, and in all Judea, and in Samaria, and unto the uttermost part of the earth; and II Corinthians 5:20, “…we are ambassadors” (for someone sent) Jesus not only calls us to come to Him, but He Commissions us to go for Him.

Jesus states this in John 20:21, “Then said Jesus to them again, Peace be unto you: as my Father hath sent Me, even so send I you” (KJV). This call to missions that Jesus charged the early Christians with is a charge that we of the General Baptist State Convention of North Carolina are bound by and have been actively engaged in since 1867. We invite you to join, participate in and support all the activities our Convention.

“Then said Jesus to them ….as My Father hath sent Me, even so I send You” John 20:21
Below, GBSCNC President, Nilous M.  Avery, ll, (center) flanked by several participants of the “Women In Ministry Workshop” held in Durham, NC, at the 148
th Session of the General Baptist State Convention of North Carolina.

We are all “sent” who accept the challenge
 and responsibility of doing Missions.

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Commissioned For Missions

Visit our gallery to view several photos of the 2016 Mid-Year Session. This session was convened on May 3rd and 4th in Charlotte, NC @ Mayfield Memorial Baptist Church.

Click here to view Mid Session photos in gallery

Dr. Peter  M. Wherry, Host Pastor of Mayfield Memorial Baptist Church in Charlotte, NC

Dr. Nilous M. Avery, II, President of the General Baptist State Convention of North Carolina

Is your church branded? If true, is it by design or by default and what does your church brand say? These are questions every person in church leadership should know how to answer. As a practical matter, if your church has had its doors open for any length of time it has a brand. The greater question relates to how your church brand is perceived by the larger community that you are giving an invitation to worship.  But what is “Branding?”  


What Is Branding?


Branding is the expression of the essential truth or value of a church, association, organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.


The Church Brand Identity


Do you know how your church is perceived by the surrounding community (your Brand Identity)? As an experiment, to help identify your brand identity in target communities that your church services, conduct a two part micro focus group, similar to what major fortune 1000 corporations conduct on regular schedules, only smaller. Have courage, the results may surprise you.


In part 1 of your micro focus survey questionnaire you ask a few individuals who are not members of your church to write down on an index card in one word, what comes to mind as a feeling, emotion or a description when your church name is mentioned? Part 2 of your questionnaire is to repeat part one of your micro focus group question survey with members of your church. In some cases the results from your micro focus surveys may suggest that you church has some work to do in communicating its message properly to its intended audience and to the surrounding community.


Hopefully the two (your church members assessment and the community assessment) are similar. Often times, however, they aren’t. What you think about your church and what others think are sometimes woefully misaligned. These feeling contribute to your overall brand message. In some cases regrettably, the message that is communicated by the church in its contact with the public is not the message received. This may also explain unexpectedly low attendance in some cases. In these cases a “Re-branding” is in order.  



Branding Your Church


In branding or “Re-Branding” a church, many assume that your start with the church logo. Most believe that a church, as with a corporation brand, refers to an organization’s logo. However a logo is not the brand, rather, a logo is a symbol of the brand. A beautiful logo means nothing if it is not supported by a core set of values that represent your promise to your visitors, membership and community.


True church branding actually goes much deeper than design and marketing and is a representation of the unique personality and character of your church. It should take into account your church’s calling, strengths, and core mission of preaching the Word of God. In fact, your church’s brand should be communicated at every touch point you have with your congregation and community.


Every member should be able to  say in one sentence, what your church represents and demonstrate it in there actions and conduct. All in the membership must stay “On Message” relating this same church vision, mission and values statement in their core message. Everyone in church leadership and all ministries must be dedicated to your core message because this is your promise to your community, visitors and membership that is reflected in your logo.



The Foundation of Church Branding


Church branding should both precede and underlie any outreach efforts of your church. Church branding is not push, but pull. church branding is the expression of the essential truth or value of your church. Your church branding doesn’t just say God’s Word is spoken here; it also addresses the unique spirit, vitality, understanding and unique insight that is represented by the preaching and a loving caring membership. Church branding is the communication of characteristics, values, and attributes that clarify what this particular Church is and is not.



Understanding Your Church Brand


But before you can successfully communicate your brand, you must first be able to understand and explain what it is. If you need help discovering your brand, ask yourself the following questions:


1. Why was your church created?

2. What are the historical roots of your church if any?

3. What is your church’s mission?

4. Who are you called to reach?

5. Rank your target audiences in order of importance.

6. How do you want to be perceived by each audience?

7. What is your outreach strategy to attract and maintain millennials, (18 to 34 years old) who now make up the largest population group in America?

8. What are your three most important goals?

9. What is unique about your church?

10. What does your church do better than any other church?

11. Why would someone who is unchurched want to attend your church?

12. How do you market your church over the Internet?

13. What role does social media play in communicating your church message?

14. Where will your church be in 5 years? In 10 years based on current projections?

15. How do you measure success?

16. What are the potential barriers to your church’s success?

17. If you could communicate a single message about your church, what would it be?


Do you notice any common themes in your answers? If there are too many, narrow them down to the five strongest. How could your church’s brand be communicated in everything you do?


These 17 questions are not meant to exactly pinpoint and identify your church’s brand, but they can be an excellent guide to better understanding your church’s priorities which ultimately creates the brand. Read more.

Building
Your
 Church
The Executive Board of the State Laymen’s League Auxiliary

Laymen’s League Tribute coming to GBSConline home page on May 28th

603 South Wilmington Street • Raleigh, NC 27601-2338
Phone: 919.821.7466 • Fax: 919.836.0061

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We need your help to continue the work we began in 1867. Please make a tax deductible donation to the
General Baptist State Convention of North Carolina

WILLIAM L. POINTER, JR.
President, State Laymen’s League Auxiliary,

REV. BILL WILSON
State Laymen’s League Auxiliary Study Commission Chairman